News

Coffee Shop Marketing: Finding Your Why

Every business needs a vision.  Behind every high-performing team is a clear understanding of where they are heading, and realistic goals to get there. The foundation for this clear understanding i...

The Return Of London Coffee Festival

The biggest coffee party on earth is returning this year!  The London Coffee Festival will be held at the Truman Brewery in London's vibrant brick lane from the 30th March to the 2nd April. It's so...

4 Coffee Trends To Watch Out For in 2022

Café culture is back The careful easing of restrictions brings a sense of normality with coffee shops reawakening at the heart of the community. Many establishments are reinventing themselves post...

6 Refreshing Drink Recipes for January

January is generally the month many try and cut back to balance the overindulgence of December.  Whilst most people's coffee habit still stays strong (lets face it, who wants to live in a world wit...

Project Café UK 2022 – Allegra Strategies Report Positive Outlook

In such uncertain times, this year’s Project Café report by Allegra is a welcome insight into the state of the UK coffee shop market and the effects of the pandemic.  And even more welcome is the p...

Coffee Shop Marketing: The Importance of Customer Intimacy

Coffee is, at its core, customer service. So yes, you must know about profit and taxes and costs – but you also need to make your customer experience your unique selling proposition. Your customers...

Coffee Shop Marketing: The Importance of Online Reviews

In today’s modern world an online review can be just as influential as a personal recommendation. Web traffic and online presence is hugely important and a strong visibility online can be the diffe...

5 Christmas Gifts for Coffee Lovers

From perfectly roasted beans to top of the range espresso machines, we've got you covered this year with a round up of the best gifts for coffee lovers in 2021. Freshly round coffee If the coffee l...

Highstreet Christmas Menu Round Up and Recipes

Step aside Pumpkin Spice Latte, highstreet coffee shops are rolling out their ranges of Christmas treats. With menus filling up with cinnamon, gingerbread, and chocolatey treats, we take a look at ...

How Can Coffee Businesses Respond to the Latest Trends

They say change is the only constant.  This has never been more true than in today’s society where digital advances are happening every day. With the access we have to the internet and social media...