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How to Make a Pumpkin Spice Latte

What better way to celebrate the switch from summer to autumn than with a Pumpkin Spice latte? This firm favourite now marks the beginning of autumn and year after year proves to be the most popula...

Coffee Shop Marketing: Planning for Success

Whether you’re running a coffee cart or a high street cafe, the following coffee shop marketing ideas will hopefully get your creative juices flowing. Consider paid marketing activity To really dra...

Ideas for Leftover Coffee Grounds

As the coffee industry becomes more eco-conscious when it comes to packaging and our impact on the environment, it’s also worth considering how we can do our bit and help to reduce waste while stil...

Coffee Shop Marketing: 10 Tips for 2021

In 2019, it was revealed that the £10.1bn UK coffee shop sector achieved twenty years of sustained growth.  We’re in the midst of one of the greatest threats to the hospitality industry - the coron...

How to Make Consistently Good Coffee in a Cafe

Inconsistency is a bad thing for cafés. Yes, you need good drinks. Yes, you need cool decor and good marketing. But your products also need to be consistent. Why? Because consistency correlates dir...

Comfort Drinking

The rise in demand for nostalgic flavours during the pandemic (see our post on ‘Flavour Trends in Uncertain Times’) has inspired the lovely people at Sweetbird to conjure up a range of sweet shop i...

Coffee Shop Marketing: How to Build Your Brand

1. Build A Marketing Strategy Before You Open Before opening to the public, make sure you have your marketing strategy in place. This means knowing the answers to the following questions: who will ...

How to make a Lotus Biscoff Iced Latte

Last year the Dalgona coffee was the iced coffee drink that took TikTok by storm.  The Dalgona coffee is prepared by taking equal parts of instant coffee, sugar and hot water whipped in a creamy, c...

Coffee Shop Marketing: The Importance of Understanding Your Customers

Customers: they are the driving force behind your business. But how well do you know them? Do you understand why they walk through your door? And, perhaps more importantly, do you know how to reach...

What’s The Best Milk For Latte Art and Coffee Foam?

A beautiful foam on the top of a flawless cappuccino doesn’t happen by accident, and neither does lovely latte art. Great latte art and coffee foam exist because of the barista’s skill, and the qua...