Far more than just an excuse to wear a cape in public without fear of ridicule, Halloween can be enormously profitable for those working in the hospitality industry.
Last Halloween consumers spent a record £695m on Halloween, which is a 5% increase on the previous year (Mintel 2019).
So it's definitely worth investing some time thinking about how to attract customers to your coffee shop during the spooky season.
Here’s our top tips for a scarily good Halloween:
Spice Up Your Menu
October is the month when everyone likes pumpkins, spice, and everything nice. So, why not add some seasonal menu items for your customers to rave about?
Here's a spooky recipe for inspiration:
Decorate Your Cafe
Every café can decorate for Halloween. If you're family-friendly go all out! Streamers, witches, and tableside decorations will be perfect and pumpkin lanterns at night-time can catch the eyes of those passing by. Even if you're not aiming for the younger crowd, you can still dabble in some autumn-themed decor. For example, small pumpkins and autumn leaves are inexpensive, but classy.
What's the best part about Halloween? Getting free sweets, of course! So, keeping with that idea, offer some specials, deals, and freebies for your guests. You could also offer discounts when customers come in on Halloween wearing a costume.
Share on Social Media
Make sure you put your plans and Halloween deals on Facebook, Snapchat, Twitter, and Instagram. Use a promo code like “Pumpkin”, “Trick or treat,” etc. for free drinks/food/etc on social media to invite more customers to your cafe. You can also create your own hashtag, post pictures of your new seasonal dishes and drinks and make party announcements.
We hope these tips and tricks help you plan your autumn, for more inspiration here's our favourite autumnal products.